California vintner aims to cultivate ultimate 2021 Friendsgiving
October 19, 2021
Hopland, Calif.-based Fetzer announced its Thanksgiving campaign ahead of its key selling period. Developed with media agency Cutwater, Here's to #Friendsgiving offers a 2021 take on Fetzer's traditional Thanksgiving campaigns, as America's most diverse generation yet comes to the table with new ways to connect and with new favorite foods, the company says.
Initiative aims to bring people together in support of teachers, school staff and children
October 18, 2021
Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry.
For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021
ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.
Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years
October 8, 2021
Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.
Soft drink available through #PepsiSingToScore Sweepstakes on Twitter, Tik Tok
October 8, 2021
Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.
By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.
American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.
Dos Equis welcomed the return of college football with even more reasons to jump up, high-five and cheer every week by giving fans a “Dos of game day.”
Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway.