An extremely competitive beverage landscape didn’t stop Beth Wilson-Parentice from pursuing her passion. From managing a Starbucks in Connecticut, to creating concoctions in her Pennsylvania kitchen, Wilson-Parentice overcame financial, production and distribution hurdles to create her own line of natural, organic sparkling beverages.
Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.
Research and Markets releases U.S. Soft Drinks Review
August 21, 2015
Research and Markets, Dublin, announced the addition of Canadean Ltd's new report "United States of America Soft Drinks Review 2014" to its offering. The report provides a comprehensive overview of soft drinks markets with forecasts to 2017, the company says.
The start of the 2015-2016 school year is just around the corner, and students between the ages of five and 18 will continue to find healthier beverages and snacks in vending machines, a la carte lines and school stores due to the Smart Snacks in School regulation enacted by the U.S. Department of Agriculture (USDA) in July 2014.
The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.
Can Manufacturers Institute launches new campaign, Open Up to Cans
August 5, 2015
Numerous packaging attributes are critical to consumers when making beverage choices, according to new data from the Washington, D.C.-based Can Manufacturers Institute (CMI). The research, which was conducted to support the new Open Up to Cans campaign, focuses on four core beverage can performance benefits: product taste and integrity, innovation, performance and sustainability, CMI says. The campaign promotes the aluminum can as a package for beverages.