Atlanta-based The Coca-Cola Co. announced that J. Alexander “Sandy” Douglas Jr. will retire as president of Coca-Cola North America (CCNA). He will be succeeded by James L. “Jim” Dinkins, who currently serves as president of the Minute Maid Business Unit and chief retail sales officer for CCNA.
Bottler’s footprint expands within southern territories
October 2, 2017
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced that it entered into and completed transactions with The Coca-Cola Co., Atlanta, to exchange distribution territory.
Inspired by the popular combination of Coca-Cola Freestyle fountain machines, Sprite, a brand of The Coca-Cola Co., introduced Sprite Cherry and Sprite Cherry Zero.
In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.
Greek Philosopher Heraclitus once said, “Big results require big ambitions.” For Purchase, N.Y.-based PepsiCo Inc., that statement rings true as the global food and beverage manufacturer has embarked on a goal to develop better products for consumers and the planet.
Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero.
Redesigned packaging launches nationwide in August
July 27, 2017
Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.
Kicktail Energy Mixers now offers its self-titled line of premium, all-natural cocktail mixers with caffeine, taurine and B vitamins for a boost without a distracting taste, the company says.