Harpoon Brewery and UFO Beer Co., both operating units of Mass Bay Brewing Co., released seasonal mix-packs: Harpoon’s Wintry Mix and UFO’s Northern Lights. 

Molson Coors Beverage Co., Chicago, is giving Topo Chico Hard Seltzer drinkers something new to look forward to this holiday season with the launch of Topo Chico Hard Seltzer glass bottles. Topo Chico Hard Seltzer's most popular flavor, Strawberry Guava, is on shelves in 12-ounce glass bottles in select markets across the country.

San Diego-based Stone Brewing introduced a celebration of IPAs for the holiday season. This pack features 12 individual beers, including new recipes, year-round staples, and archived fan-favorites.

Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

Graham+Fisk is ringing in the holiday season with its Christmas Advent Calendar, which features 24 250-ml cans of its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine.

Dancing Goat Distillery released two holiday gift sets. One for its Death’s Door Gin and the other for its Limousin Rye.

The Brewers Collective at Anheuser-Busch is bringing avid craft beer fans around the country 24 unique beers featuring a variety of styles from seven regional breweries across the country.

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice.