In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.

Peter Lehmann is launching an overhaul of key brand elements, including new packaging and re-aligned product tiers.

Stillhouse Distillery LLC introduced Original Moonshine, a clear corn whiskey, in a bootlegger-style jug sourced by TricorBraun.

Scottish Spirits Imports Inc., Fort Lauderdale, Fla., introduced a resealable latex cap for its Scottish Spirits Single Grain Scotch Whisky in a can.

Uncle Matt’s Organic announced the addition of a new 12-ounce line of premium organic juices in its most popular juice varieties: Pulp-free Orange, Calcium with Vitamin D Orange, Orchard–Style Apple, Grapefruit, and Homestyle Lemonade.

House Band Wines launched its 375-ml. single-serve flexible pouch for wine in the United States in March at spring and summer music festivals.

Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans.

Niche Import Co., Cedar Knolls, N.J., relaunched its Glacier Potato Vodka, which is available in a 750-ml. bottle.

Portland, Maine-based craft brewer Gritty McDuff’s renamed and repackaged its 21 IPA four-packs.