Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
February 25, 2021
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.
Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months.
Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.
Castle & Key Distillery launched its Restoration Rye, the first whiskey from the Castle & Key team since its founding in 2014, along with an entirely new bottle design for several of its products.
Packaging transition based on millennial, multicultural demand
February 2, 2021
Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs.
Valentine’s Day Desserts Shots Box features 10 craft, artisanal and small-batch spirits
January 27, 2021
Subscription and sampling service provider Shot Box released its Valentine’s Day Desserts Shots Box featuring a prepared selection of 10 Valentine's Day inspired boozy flavors, including mint, cinnamon hearts and chocolate.