SunSip Dr. Bubbles and SunSip Cream Soda

Health-Ade announced the addition of two flavors to its prebiotic soda line: SunSip Dr. Bubbles and SunSip Cream Soda.

Dr. Bubbles reimagines the conventional Doctor soda’s flavor profile with a unique blend of sweet fruit — notably black cherry — with subtle spices for an instant bubbly classic, while Cream Soda captures the timeless flavor of creamy vanilla with delicate caramelized notes, offering a bubbly ode to soda fountain classics, the company says.

SunSip is naturally sweetened with fruit juice, monk fruit and organic cane sugar, the company notes. Each 11.5-ounce can of SunSip contains 6 grams of sugar or less and 40 calories or less, making it an ideal swap for sugary sodas, without compromising on taste, it says. Plus, SunSip brings added benefits including prebiotics, vitamins C, B6 and B12, and minerals zinc and selenium to help promote gut health, everyday immunity and energy, it adds.

SunSip also unveiled its latest campaign: Sundeniably Good Soda, made in partnership with creative agency, FUNDAY. This national, omni-channel campaign, which includes paid social presence across Instagram, Facebook and TikTok, digital video ads including CTV and OTT, banners, Out-of-Home advertising, and more, challenges the outdated belief that what’s good for you has to taste bad, the company says. Rooted in cheeky, inquisitive humor and a retro vibe, the campaign challenges consumers to rethink what is possible, proving that soda can be gut-healthy and delicious. With thought-provoking commentary coupled with an aesthetic that romanticizes the past, SunSip’s latest marketing initiative encapsulates whimsical escapism with a modern twist, it notes.

“Dr. Bubbles and Cream Soda are the perfect marriage of nostalgia and innovation. These craveable soda flavors allow us to reimagine the classics in a way that’s better for you and better for your gut,” said Charlotte Mostaed, chief marketing officer for Health-Ade in a statement. “We’re hopeful they’ll reach both new and existing consumers so they can experience all the bubbly, gut-health goodness SunSip has to offer, while also being able to revisit soda flavors they've probably been missing.”

Dr. Bubbles and Cream Soda will retail for $2.49 a can and will be available exclusively at Whole Foods for the first six months of launch before expanding to other retailers, the company says. The new offerings also can be purchased online by visiting the brand’s website.

www.sunsip.com