NESCAFÉ Espresso Concentrate

NESCAFÉ announced the expansion of its U.S. portfolio with the launch of its newest innovation: NESCAFÉ Espresso Concentrate. 

Answering the growing demand for customizable and convenient at-home coffee, NESCAFÉ Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it, the company says. 

Made with smooth 100% Arabica beans, NESCAFÉ Espresso Concentrate is available in two bold and full-bodied variations: NESCAFÉ Espresso Black and NESCAFÉ Espresso Sweet Vanilla. 

“Though Gen Z and millennial consumers’ tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand,” said Felipe Acosta, senior brand marketing manager for NESCAFÉ, in a statement. “Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand’s first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant ― without any extra machinery and from the comfort of their home.”

NESCAFÉ Espresso Concentrate comes in a 300-ml bottle (making approximately 20 cups of espresso when prepared as directed) and is available at retailers nationwide starting in February for a suggested retail price of $9.49.

www.nescafe.com/us/