![Barritts Mixer Line.png](http://www.bevindustry.com/ext/resources/2024/09/12/Barritts-Mixer-Line.png?1727194775)
(Image courtesy of Barritt's Ginger Beer)
Barritt’s Ginger Beer mixer line
Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.
“We’re thrilled to celebrate 150 years of Barritt's and our deep Bermudian roots,” said Bruce Barritt, general manager and fifth-generation owner, in a statement. “Barritt’s has crafted mixers and soft drinks using the highest-quality ingredients and a time-honored process. Our new premium mixer line is a nod to our heritage, with flavors and packaging that evoke the spirit of Bermuda. We hope all who enjoy a Barritt’s mixer will raise a glass to 150 years of quality.”
The company’s new products cater to cocktail enthusiasts everywhere, offering the following in convenient 7.5-ounce cans:
• Original Ginger Beer: The brand’s signature recipe for more than 150 years.
• Sugar-Free Ginger Beer: A flavorful option for health-conscious consumers.
• Sparkling Grapefruit Soda: A vibrant and tangy mixer for adding a citrus twist to cocktails.
• Tonic Water: A crisp base for classic Gin & Tonics and modern cocktails.
• Club Soda: A clean and bubbly mixer for highlighting spirits and liqueurs or enjoying on its own with a slice of citrus.
The new products feature refreshed packaging in colors reminiscent of Bermuda’s picturesque pastel homes, with on-pack recipes to help consumers build the perfect cocktail at home, the company says. The line currently is rolling out across the United States, it notes.
www.barrittsmixers.com