7UP debuts total brand design refresh

7UP, the lemon-lime flavored beverage, revealed its first total brand design refresh since 2014. 

The newly designed packaging spotlights the signature elements of 7UP including bubbles, the red dot that has been a part of the logo since the 1960s and the red, white and green color pallet. 

Together, these elements represent 7UP’s crisp, clean lemon-lime taste and fun personality and provide a foundational visual experience for the consumer across the brand’s portfolio, the company says.