Beverage Industry
www.bevindustry.com/articles/96565-vita-coco-treats
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(Image courtesy of Vita Coco)

Vita Coco Treats

April 25, 2024

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

Combining the flavors of creamy coconut and sweet strawberries, Vita Coco Treats offers a refreshingly delicious drink that can make anyone’s day a little brighter, the company says.  

“Everyone needs a little treat once in a while — after a long day, as an afternoon pick-me-up, or even when you checked something big off your to-do list,” said Jane Prior, chief marketing officer of The Vita Coco Co., in a statement. “That’s why we introduced Vita Coco Treats. As the coconut experts, we set out to craft a tasty and refreshingly indulgent coconut milk drink for when people are looking for something a little sweet that they can still feel good about indulging in. And let’s be real, any reason is a good reason to reward yourself with a little treat.” 

Packaged in a 16.9-ounce container, Vita Coco Treats are available to purchase exclusively at Target stores in the beverage aisle nationwide for the suggested retail price of $3.49.

www.vitacoco.com