Beverage Industry
www.bevindustry.com/articles/94724-international-delight-unveils-label-upgrade
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International Delight unveils label upgrade

January 20, 2022

In the year ahead, International Delight will continue its evolution and modernize its line of creamers with a bold new look, the company says. Following the release of its Room to Party campaign in 2021, which celebrated self-expression through flavor and inspired people to turn everyday moments into reasons to party, International Delight will release new packaging with dynamic flavor-forward photography and a sleek logo upgrade that is first debuting on the Willy Wonka-inspired creamers before rolling out across the entire portfolio in 2022, the company says. The new Wonka Whipple Scrumptious Fudgy Caramel Creamers are available now for a limited time at major retailers nationwide in 32-ounce bottles with a suggested retail price of $3.79.