Master of Mixes creates brand refresh after 40 years

Master of Mixes debuted a comprehensive brand refresh, including redesigned packaging, new branding and a fresh website for its product portfolio. The remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry. Bursting with real fruit flavor and now made with natural cane sugar, cocktail-lovers can enjoy the same great taste they know and love from Master of Mixes with a new look that shines, the company says. The mixers give consumers everything needed to make mixologist-quality drinks at home, now available in sleek new packaging to complement bar carts and gatherings, it adds. The redesigned Cocktail Mixer and Cocktail Essentials bottles include illustrative elements that put a spotlight on each flavor’s personality and include a foil finish and lifestyle imagery to visually inspire consumers who want to take their at-home cocktail to the next level, the company says.