Readers name their favorite beverage of August

Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.

With 89 percent of the vote, BeatBox’s ready-to-drink (RTD) Pink Lemonade cocktail, contains 11.1 percent alcohol by volume and is available in select markets. BeatBox Pink Lemonade is available in three sizes: 500-ml for a suggested retail price (SRP) of $3.49, 3-liter bag-in-box for a SRP of $17.99 and a 5-liter bag-in-box for a SRP of $19.99.

Second place this month was a five-way tie between Fresh Haze IPA, Goat Water, WTRMLN WTR WTRMLNSLCE, Bubbly Rosé and Peloton Cascara Tea.

There are never a shortage of new product releases, so be sure to check back Oct. 8 for the launch of the September Readers’ Choice poll. Voting will end Oct. 29 at 11:59 p.m. ET.