Aldi partners with Timothy Goodman limited-edition wine labels

Aldi partnered with artist, designer and illustrator Timothy Goodman to create labels for a limited-edition reserve wine collection. Known for his bold, text-based murals, Goodman brought his signature hand-illustrated style to a selection of Aldi wines. The reserve collection, which includes three varietals under the William Wright label, is available at Aldi stores for a limited time. Goodman’s label art takes inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles, the company says. “As a visual person, shopping for wine begins with the label,” Goodman said in a statement. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on the shelf.”