Beverage Industry
www.bevindustry.com/articles/89660-sobe-midnight-mojito-en-fuego
SoBe

SoBe Midnight Mojito, En Fuego

October 5, 2016

To celebrate its 21st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego. Midnight Mojito features a blend of blackberry and mint flavors, while En Fuego is a spicy limeade that pairs lime with heat, the company says. Sweetened with a blend of sugar and stevia, each 20-ounce bottle of Midnight Mojito or En Fuego contains vitamin C, 150 calories and 5 percent fruit juice, it adds. Both flavors now are available nationwide with a suggested retail price of $1.79.

PepsiCo Inc., Purchase, N.Y.
Telephone:
914/253-2000
Internet: www.sobe.com
Distribution: National