Beverage Industry
www.bevindustry.com/articles/89459-dr-pepper-launches-unique-label-designs
Dr Pepper label designs
Dr Pepper released hundreds of limited-edition labels for its Pick Your Pepper campaign. (Image courtesy of Dr Pepper Snapple Group)

Dr Pepper launches unique label designs

PET bottles feature limited-edition labels

July 15, 2016

Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper consumers a chance to let their individuality shine every time they grab a bottle, the company says. The label designs are inspired by various millennial passion-point categories, such as the ’90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and more, it adds. “Individuality is a trait that Dr Pepper always has celebrated and, like our consumers, each of these new labels has its own personality,” said Derek Dabrowski, director of marketing at Dr Pepper, in a statement. “Dr Pepper is known for its one-of-a-kind flavor, and this campaign brings that to life and encourages fans to do the same with each drink.”