![Dr Pepper label designs](http://www.bevindustry.com/ext/resources/issues/2016-07/DP_Labels.jpg?1468441313)
Dr Pepper launches unique label designs
PET bottles feature limited-edition labels
Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper consumers a chance to let their individuality shine every time they grab a bottle, the company says. The label designs are inspired by various millennial passion-point categories, such as the ’90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and more, it adds. “Individuality is a trait that Dr Pepper always has celebrated and, like our consumers, each of these new labels has its own personality,” said Derek Dabrowski, director of marketing at Dr Pepper, in a statement. “Dr Pepper is known for its one-of-a-kind flavor, and this campaign brings that to life and encourages fans to do the same with each drink.”