Beverage Industry
www.bevindustry.com/articles/89458-rumchata-relaunches-limited-edition-patriotic-packaging
RumChata Freedom Bottle
RumChata rereleased its limited-edition Freedom Bottle this summer. (Image courtesy of Agave Loco)

RumChata relaunches limited-edition patriotic packaging

Freedom Bottle donates to Lone Survivor Foundation

July 15, 2016

Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says. The limited-edition bottles, which featured red, white and blue coloring of the logo, were available through July 4 and each bottle sold benefited the foundation, it adds. “Each year, support keeps growing for the RumChata Freedom Bottle program,” said Tom Maas, RumChata founder and master blender, in a statement. “I am very appreciative of our distributors, retail partners and consumers that continue to get behind our mission to support the Lone Survivor Foundation, and it’s important work.”

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