Protein Rush

Vital Pharmaceuticals Inc. (VPX) relaunched its Protein Rush protein drink with an enhanced formulation and new packaging. The drink now contains 28 grams of its proprietary seven-stage protein complex and zero sugars. It is available in Vanilla Dream, Strawberry Dream and Chocolate Dream flavors. It also moved from cartons to 12-ounce plastic bottles, which have a suggested retail price of $3.49 each.

Vital Pharmaceuticals Inc., Weston, Fla.
Telephone: 954/641-0570, ext. 259
Internet: www.vpxsports.com
Distribution: National