Beverage Industry
www.bevindustry.com/articles/86304-xyience-shows-the-xen-of-mma
XY Chuck Liddell branded

Xyience shows the ‘Xen’ of MMA

April 15, 2013

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), inked a one-year endorsement contract with former UFC light heavyweightXY Chuck Liddell branded champion and UFC Hall of Fame member Chuck Liddell. The 43-year-old mixed martial arts athlete (MMA) will appear in the brand’s advertising, on its website and in its point-of-purchase materials, it says. Liddell also will appear in a series of unique promotions later this year, it adds.

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