Odwalla updates its visual identity

 For the first time in six years, Odwalla has introduced a new visual identity. The new packaging is more shopper-friendly with benefit call-outs, ingredient imagery and clear segmentation of products, the company says. The cap colors on all beverages have been changed to indicate the specific segment — Superfoods, Smoothies, Proteins, Juices, Quenchers and Seasonals — making it easier to identify the different products, according to the company. The new creative will be seen brand-wide, across all product offerings, and on everything from the website to product labels to delivery trucks. (Image courtesy of Odwalla)