www.bevindustry.com/articles/86061-feel-natural-energys-sleek-cans
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Feel Natural Energy’s Sleek cans
January 15, 2013
Mango Passionfruit varieties, Feel contains essential nutrients such as calcium, vitamins C and D as well as 85 mg of naturally occurring caffeine. Nurish Brands selected the Rexam 10.5-ounce Sleek cans because it offers the ideal portion size for the beverage and showcases the label’s graphics, Rexam says. “We put a lot of thought and energy into developing packaging that engages the consumer on an emotional, as well as a rational, level,” said Brian Turner, president and chief executive officer of Nurish Brands, in a statement. “And through our partnership with Rexam, we were able to launch in a package so remarkable that it’s already receiving accolades.”