Beverage Industry
www.bevindustry.com/articles/85588-snapple-launches--america-s-got-talent--finale-contest
Snapple Diet Half 'n Half Lemonade Iced Tea

Snapple launches ‘America’s Got Talent’ finale contest

June 26, 2012

The official beverage sponsor of NBC’s reality TV show “America’s Got Talent,” Snapple, a brand of Dr Pepper Snapple Group, Plano, Texas, launched a promotion to give fans a chance to win a VIP trip to New York City to see the show’s season seven finale and other prizes. The Snapple “Find a Star” contest will allow five fans to see the finalists’ live performances and watch as the winner is crowned.

Fans can look for a star under the red caps of specially marked “America’s Got Talent” Snapple products. Each star has a code that can be entered at the brand’s website for the chance to win one of five trips to the season finale and other prizes, such as a free six-pack of Snapple. Select products also will include “America’s Got Talent”- related Snapple Real Facts, such as Snapple Real Fact #945: 100 pounds of confetti are dropped on contestants in the finale of “America’s Got Talent.”

The Snapple “Find a Star” promotion will be featured on 16-ounce bottles of Snapple Diet Half ‘n Half, Peach Tea, Diet Peach Tea, Lemon Tea and Diet Lemon Tea.