Medea Vodka's interactive screen

This summer, Medea vodka will roll out a new option on its ultra-premium spirit’s packaging: a 2.4-inch built-in LCD screen. Each bottle comes pre-loaded with videos and photos, but customers also will have the ability to upload whatever they’d like via a rechargeable USB with 1 gigabyte of memory. The Medea Observe bottle is available in liquor stores nationwide for $249.