Beverage Industry
www.bevindustry.com/articles/85220-acing-rafael-nadal
Nadal poster

Acing Rafael Nadal

January 16, 2012
Bacardi Ltd. launched an international free prize competition to meet its Global Social Responsibility Ambassador Rafael “Rafa” Nadal as part of the award-winning “Champions Drink Responsibly” campaign. Legal drinking age consumers and fans from around the world have the opportunity to “Ace Rafa” using the RoboServ 3000 tennis-serving robot in an online virtual reality video game created by Bacardi Ltd. Fans who successfully “ace” the 10-time Grand Slam winner in the game will go into a free prize draw to win a spot in the contest’s grand finale. Finalists will get to meet Nadal in Mallorca, Spain, in 2012 for the chance to try and “ace” him in-person.