New Belgium Brewing, Rittenhouse reimagine old-school packaging for new look

Pom Wonderful added a new 48-ounce packaging size for its Coconut, Hula and Mango 100 percent juice blends.

Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.

Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”

Tree Top refreshed its logo and packaging designs across its product lines including its juice brand.

Dogfish Head Brewery is bringing back its spring seasonal Aprihop but with a new label on the bottle.

2B Sparkling launched its monk-fruit-sweetened carbonated beverages in Rexam 12-ounce cans.

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.

Natural and organic trends continue to leave their mark on the consumer packaged goods market, as was shown at this year’s Natural Products Expo West tradeshow, which took place March 6-9 in Anaheim, Calif. New Hope Natural Media, a division of Penton and host of the tradeshow, announced that Natural Products Expo West 2014 broke records with more than 67,000 visiting industry members, more than 2,600 exhibiting companies, and the most first-time exhibitors at the event.