The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.

Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.

New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Global sales of alternative waters increased by 21 percent in 2016 to more than $2.7 billion, according to a new report from Zenith Global, London.

Previously known for bikini tops and one of Harry Nilsson’s hit songs, coconuts have gained a much more respectable persona in the minds of U.S. consumers within the past several years.

Vita Coco announced the addition of a Lemon Tea flavor to its line of coconut waters. 

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.