Diageo’s Crown Royal whiskey brand hosted an exclusive media tasting for its newest variant, Crown Royal XO, during a Chicago Bulls vs. Orlando Magic game on April 14 at the United Center in Chicago. (Photos by Jennifer Haderspeck and Fab Photo Chicago)
Crown Royal poured its Crown Royal XO during an exclusive media tasting at a United Center skybox during a Chicago Bulls vs. Orlando Magic game on April 14. (Image courtesy of Fab Photo Chicago)
Master of Whiskey Kyle McHugh led the Crown Royal XO tasting. (Image courtesy of Fab Photo Chicago)
The tasting compared Crown Royal with the new Crown Royal XO. (Photo by Jennifer Haderspeck)
Crown Royal XO is a blend of 50 whiskeys aged in French oak barrels for a rich, fruit-forward flavor, according to Master of Whiskey Kyle McHugh. (Photo by Jennifer Haderspeck)
Crown Royal created special basketball-themed cocktails featuring Crown Royal whiskeys for the occasion. The Alley-oop cocktail mixed Crown XO with ginger ale. (Photo by Jennifer Haderspeck)
Crown Royal created special basketball-themed cocktails featuring Crown Royal whiskeys for the occasion. The Triple Double cocktail featured Crown Royal Black with simple syrup and fresh lemon juice. (Photo by Jennifer Haderspeck)
The Crown Royal lineup includes Crown Royal, Crown Royal Black, Crown Royal XO, Crown Royal Reserve and Crown Royal Maple, as well as Crown Royal XR and Crown Royal Deluxe (not pictured). (Photo by Jennifer Haderspeck)
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